Application-only • 12-Week Mentorship • Founder-led
A proof-focused cohort mentorship led by a 30+ year design & marketing veteran to help you build clarity, structure, and a launch-ready business.

>> Program Start Date: June 1st
>> Format: Live, cohort-based mentorship
Spots Available:
>> Strictly limited to 100 participants
Once enrolment closes, no additional spots will be released.
Who It’s For
If you’re done guessing and ready to build with intention, this is your environment.
Want to turn skills into a structured offer
Need systems for content + execution
Value feedback, accountability, and momentum
Want shortcuts or guarantees without work
Prefer passive watching over building
Resist critiques and iteration
This mentorship exists to help you cut the noise, master the tools, and bring your ideas to life with precision, creativity, and momentum.

30+ years in design & marketing. Former Education Lead at Zenler. Built training systems used by thousands. Founder-led delivery with screen shares, slides, and Q&A.
This mentorship exists to help you cut the noise, master the tools, and bring your ideas to life with precision, creativity, and momentum. No Fluff!
Why It’s Different
Stop guessing. Learn what to do next — and why — with clear, repeatable logic.
Content, workflows, and execution patterns you can reuse every launch cycle.
Critiques that improve the system, not just the surface.
What will you Build
This mentorship is designed to produce real work. You leave with tangible assets and a repeatable foundation.
✓ Validated direction
Clear positioning that fits your market.
✓ Complete system
Launch-ready structure, copy and assets
✓ Systems for content & execution
Repeatable workflows that reduce friction.
✓ Confidence through clarity
Decisions based on structure, not noise.

Program Flow
This mentorship is designed to be organic and purposeful, rather than an on-demand course. Throughout this journey, I will provide motivation and encouragement at every step.
Balanced weekly lives: teaching + screen shares + critiques + Q&A.
Program Overview: This is a 12-week, founder-led mentorship designed to help you build, launch, and market a complete online business — step by step.
This is not a course.
This is guided implementation, live support, and real execution.

✓ Pre-Program Onboarding (Live Event)
Before Month 1 begins, you’ll attend a live onboarding workshop where:
✓ You get a full overview of the 3-month journey
✓ You see real previews and examples of what we’ll build together
✓ I break down the systems, tools, and expectations
✓ You understand exactly how to get the most out of the program
This onboarding happens before the official program start and leads directly into Month 1.
✓ Month 1 — Brand, Clarity & Foundations
Month one is about direction, structure, and preparation.
By the end of Month 1, you’ll have clarity, assets, and systems ready to build.
What we cover:
✓ Brand foundations (beyond just logo & colours)
✓ Strategic colour palettes and logo refinement
✓ Niche clarity and positioning
✓ Defining your ideal client in detail
✓ Understanding where your audience actually hangs out
✓ Brand messaging and tone alignment
✓ Content planning and structural thinking
AI-powered projects to:
✓ Generate repeatable content frameworks
✓ Support website copy and social content
✓ Reuse and repeat systems efficiently
✓ Creation of core brand assets and imagery
✓ Strategy overview for the next two months
Outcome: You finish Month 1 with everything prepared to move straight into building.
✓ Month 2 — Build, Systems & Launch Preparation
Month two is where everything becomes real and functional.
By the end of Month 2, you will have a fully working online system, ready to launch.
What we cover:
✓ Tool selection (including a recommended free 30-day course platform)
✓ Building your website from start to finish
✓ Creating a lead magnet
✓ Structuring and publishing your first blog
✓ Blog structure and long-term SEO strategy
✓ Introduction to analytics and data-driven thinking
✓ Google Search Console setup and usage
✓ Understanding traffic, visibility, and performance
✓ Community strategy and engagement foundations
✓ Running live sessions to build audience connection
✓ AI workflows to:
✓ Speed up creation
✓ Support consistency
✓ Reduce overwhelm
✓ Free templates provided throughout this month
Outcome: You leave Month 2 with a complete, working system — not just ideas.
✓ Month 3 — Marketing, Growth & Optimization
Month three is all about visibility, momentum, and refinement. This is where everything you’ve built gets amplified.
What we cover:
✓ Marketing strategy fundamentals
✓ Keyword research (using AI extensively)
✓ Creating an AI project that generates:
✓ A complete 30-day content plan
✓ Platform-specific content ideas
✓ Choosing the right social platforms for your niche
✓ Content distribution strategy
✓ Image creation tools and workflows
✓ Video creation tools and workflows
✓ Marketing tech stack for long-term growth
✓ Launching your system publicly
✓ Collecting real audience feedback
Using analytics and engagement data to:
✓ Refine messaging
✓ Improve content performance
✓ Optimize your approach moving forward
Outcome: You finish the program with a live business, active marketing, and a repeatable content system.
✓ Ongoing Support (Throughout All 3 Months)
You are fully supported from start to finish.
Included throughout the program:
✓ Private mentorship community
✓ Daily feedback and critiques inside the community
Two live sessions every week:
✓ Sunday: Core workshop & training
✓ Friday: Review, accountability, and completion check-in
✓ Live critiques and real-time feedback
✓ Community engagement and collaboration
✓ Gamification, leaderboards, and engagement rewards
✓ Motivation and momentum built into the system
✓ Free templates, roadmaps, and resources added continuously
You are never left guessing or working alone.
Guarantee
If you actively participate, complete the required assignments, and attend live sessions or watch replays — and by the end of 12 weeks you have not:
Produced a complete, launch-ready sales page, and Gained clear, tangible value through the program. You’ll receive a full refund. If you do the work and don’t get the outcome, the risk is on me.
Note: Application-only admission protects cohort quality and outcomes.
Investment
This is an application-only mentorship to protect your results and keep the cohort serious.
$2,999
Full price: $4,999
Capacity: Up to 100. Cohort 1 is proof-focused (outcomes first).
Application Needed
This is application-only to protect outcomes and cohort quality. If you’re accepted, you’ll receive the enrollment link and onboarding steps.